Courtesy Salem State Sports Information

Salem, MA – The Salem State Athletic Department is proud to announce that the Salem State Vikings athletic brand will be hitting the shelves of local TJ Maxx and Marshalls in mid August of 2010.  The stores located in Danvers, Peabody, Saugus, and Swampscott have agreed to stock their shelves with Salem State Viking shirts and other apparel for a trial run.  If sales are successful, the merchandise will be available at these locations annually and have the capability of expanding to other stores in Massachusetts and possibly beyond. 

“This is a very exciting step for Salem State University to have our athletic brand available to the public at these local retail stores” said Tim Shea, Director of Athletics.  “We hope our alumni, friends, and local fans will support our efforts to make this a successful campaign”.    

Through a partnership with SMA (Strategic Marketing Affiliates, Inc.), Salem State University Athletics was able to reach an agreement with TJ Maxx and Marshalls for this endeavor.  SMA has been an integral part of this process and is hoping that this is only the beginning of sales for Salem State University Athletics and the Massachusetts State Collegiate Athletic Conference (MASCAC). 

Here is a list of stores who will be carrying the merchandise:

TJ Maxx -

450 Paradise Road, Swampscott, MA

300 Andover Street, Peabody, MA

637 Lowell Street, Peabody, MA

 Marshalls -

1005 Paradise Road, Swampscott, MA

100 Independence Way, Danvers, MA

655 Broadway, Saugus, MA